Event responsibilities

Build a Cohesive Brand Experience for Your Event

From conferences and product launches to private milestone celebrations, a strong visual identity brings your event to life. Our Event Branding service ensures every design touchpoint before, during, and after your event feels intentional, aligned, and unforgettable.

Whether you’re starting from scratch or refreshing an existing look, we partner with you to craft a seamless brand story across every element of your event. The result? A consistent, professional presence that guests recognize and remember.

pre-event

Logistics

  • Transport + accommodation coordination

    Booking transport and accommodation, setting the reimbursement policy, communicating details to staff and guests, managing room lists, etc.

  • Venue selection

    Performing the venue search, presenting researched options, spearheading contract negotiations. 

    FYI this incurs an extra charge which will be itemized for your review in the quote, (you can always decide not to do this later)

  • Venue management

    Completing site visits, point of contact for the venue throughout the lifecycle of the event.

  • Vendor management

    Providing comparative quotes, aiding decision making on vendor selection, onboarding vendors, managing vendors through to after care post event

  • Volunteer management

    Communication and management of volunteers

Finances

  • Budget management

    Providing a full estimated budget, broken down into individual line items for each cost based on experience, research and vendor quotes. Recording each individual expense with an invoice. Keeping track of incoming funds. Keeping the client up to date on decisions required to stay within budget

  • Invoice management

    Paying invoices on behalf of the client, filing 1099s for anyone we pay over $600.

    FYI this incurs an extra charge which will be itemized for your review in the quote, (you can always decide not to do this later)

Event design

  • Branding

    Aiding the event branding strategy and procuring items, (posters, name tags, fabrications, welcome signs, etc.)

  • Aesthetic design

    Pinterest mood boards, theme proposal decks, floor plans

    FYI this incurs an extra charge which will be itemized for your review in the quote, (you can always decide not to do this later)

Guest communication

  • Communications Plan

    Write and execute guest communications


    FYI level 2 and 3 incurs an extra charge which will be itemized for your review in the quote, (you can always decide not to do this later). Pick your level here

  • Inviting guests

    Shift + Alt Events invites guests to the event to fill the room

    FYI this incurs an extra charge which will be itemized for your review in the quote, (you can always decide not to do this later)

Client reporting

  • Reporting

    Regular progress reports to the client. Client defines cadence, content and format.

  • Event team meetings

    Book + run all event meetings (kick off, general weekly meetings, production schedule run-through, and retrospective), including calendar management, agendas, and task lists

  • Production Schedule

    Write + manage Production Schedule / timeline. Agenda and logistics for the entire event from setup to teardown, including, arrivals & departures, etc.

  • Documents

    Event-related document writing, organization, + storage. Example documents include: task management system, production schedule, budget, meeting notes, check-in guide, inventory, event report

Legal

  • Review

    Contract review and management, (vendors, venue, etc.)

  • Contracts

    Writing + organization of release forms for things like event photography of guests, Non Disclosure Agreements, Terms & Conditions

  • Permits

    Obtaining all necessary permits

  • Insurance

    Procuring event insurance

  • Security

    Providing necessary security

Event

  • Setup

    Leading and managing event setup

  • Day of coordination

    Managing the event on the day

  • Teardown

    Leading and managing event setup

Post Event

  • Exposure

    Shift + Alt Events to post about the event tagging the client on the Shift + Alt Events Instagram with 40k followers

  • Case study

    Shift + Alt Events to create a case study on the event on the Shift + Alt Events website that the client may use to show people an overview of the event  

  • Retrospectives

    Book + run all event retrospectives with client, venue and vendors

  • Disputes

    Manage vendor/venue post-event contract disputes + refunds/discounts

Why Shift + Alt Events?

When your event looks like an extension of your brand or reflects your personality and style, it builds trust, creates buzz, and delivers impact. We take the guesswork out of visual branding and make it easy for your team to execute consistently, beautifully, and confidently.

 FAQs

  • Event Branding focuses on creating a consistent visual identity across all event materials—from logos to signage to digital assets. Event Design, on the other hand, includes broader styling guidance like decor, moodboards, and theme direction. Many clients choose to combine both for a fully cohesive experience.

  • Absolutely. We can start from scratch or work within your existing guidelines to refresh or extend your brand. Our goal is to ensure every touchpoint feels intentional and aligned, whether we’re building a new identity or adapting a current one.

  • No problem. We offer flexible packages that can scale to your needs. Whether you want a full suite of branded assets or just a few key pieces like slide decks and signage, we’ve got you covered.

  • Yes. All final deliverables are provided in editable formats (e.g. Adobe, Canva, PowerPoint, or Google Slides, depending on your preference), along with a mini brand guide so your team can stay consistent moving forward.

  • The sooner, the better. We recommend beginning the branding process at least 6–8 weeks before your event to allow time for concept development, approvals, and production. However, we can also support tighter timelines when needed.

  • We don’t handle physical production directly, but we can prepare all files to print specs and advise on vendor coordination to make the process seamless.