event Branding

Build a Cohesive Brand Experience for Your Event

From conferences and product launches to private milestone celebrations, a strong visual identity brings your event to life. Our Event Branding service ensures every design touchpoint before, during, and after your event feels intentional, aligned, and unforgettable.

Whether you’re starting from scratch or refreshing an existing look, we partner with you to craft a seamless brand story across every element of your event. The result? A consistent, professional presence that guests recognize and remember.

This webpage is split into three sections to guide you through our event branding process: the mood comparison, detail comparison, and item comparison sections.

Key Features

  • A display of multiple cards titled 'Brain & Mind Summit' arranged in a clear plastic holder on a purple tablecloth.

    Branded Collateral 

    Signage, brochures, name tags, and speaker tiles that make your event feel unified and professional

  • Elegant outdoor table setting with pink tablecloth, white plates, gold flatware, pink wine glasses, and a floral centerpiece of peach and white flowers.

    Visual Identity Development

    From logo refinement to typography and color selection, we build the foundation for your event’s brand

  • Slide Deck Templates

    Polished, on-brand presentations for keynote speakers, sponsors, or internal teams

  • A workspace with color swatches, design sketches, and drawing tools including a tablet with a color palette diagram, a printed color reference chart, and a laptop.

    Social & Email Graphics

    Promotional assets designed for digital reach across platforms like Instagram, LinkedIn, and Mailchimp

  • Young man sitting in a chair wearing a brain activity monitoring helmet, looking to the left, with a large illuminated Ferris wheel in the background.

    Sponsor & Stage Branding

    Banners, backdrops, and step-and-repeats to ensure your event looks unified from the front row to the photo wall

Mood Comparison

At Shift + Alt Events, we create event branding that brings your vision to life, from clean, cohesive designs to fully bespoke, immersive experiences. Below are AI-generated images to illustrate the possibilities and inspire your event branding.

Level 1

Level 1

Level 2

Level 2

Level 3

Level 3

detail Comparison

Item Comparison

At Shift + Alt Events, we create branded merchandise and collateral that aligns with your overall event identity. Below are examples of individual items that can be included to elevate the guest experience and bring your brand to life. These examples are simply meant to inspire and show what is possible.

Roll up Banners

  • Blue team management app banner with white text reading 'Align Your Team' and a call to action to download at www.example.com

    Basic

  • Two vertical banners for the Minderoo Foundation with motivational messages. The left banner is teal with the text 'WELCOME' in large black letters and a hand making an 'OK' gesture. The right banner is yellow and orange with the words 'INNOVATE, EMPOWER, UNITE, STAND UP, CHANGE, INNOVATE, EMPOWER' in bold black letters. Both banners feature the Minderoo Foundation logo with an orange and yellow semi-circle and the website minderoo.com.au.

    Elevated

  • Bespoke

Swag

  • White tote bags with blue logos reading 'UAG United Aqua Group' and blue satin bows, filled with tissue paper, on a white surface.

    Basic

  • Seven gift boxes with beige ribbons and LinkedIn-branded tags, each containing a black notebook, arranged on a light surface.

    Elevated

  • Close-up of navy blue Nike jacket with University of Orthopedics logo and website on the chest, and Nike swoosh logo on the sleeve, against a yellow background.

    Bespoke

Directional signs

  • Basic

  • Elevated

  • Bespoke

Decals

  • Basic

  • Elevated

  • Bespoke

Name tags

  • Clear plastic badge holder with a lanyard, displaying a name badge with placeholder text for logo, name, and title.

    Basic

  • Two conference name badges hanging from lanyards, one dark blue for Denís Dobrovolsky, Designer, and the other for a company named Talendrum, with the date 25 Sep, Lisbon.

    Elevated

  • ID badges with blue lanyards and black clips, displaying the Oktane22 conference logo and attendee names.

    Bespoke

Entry tags

  • Three white hospital wristbands with yellow accents and printed text, stacked overlapping each other.

    Basic

  • Two concert tickets for Enzo in April 2022 at Hunters Lounge, with a red and yellow design and a QR code.

    Elevated

  • Five fabric wristbands with various logos and hashtags, including Mastercard branding, arranged in a fan shape on a white surface.

    Bespoke

Screen Display

  • Stage setup for a talk show or panel discussion with a large screen displaying 'Let's Talk Abu Dhabi.' Four panelists, two men and two women, sit on white chairs, while a man stands at a podium. A woman in the audience is taking notes, and there are empty chairs in the foreground.

    Basic

  • Digital schedule display for Sched Space Camp with activities listed by date and time, color-coded by activity type.

    Elevated

  • Person interacting with a large touchscreen device displaying text in Catalan, against a green wall background.

    Bespoke

Photo Opportunities

  • Two photo booth strips from Oculus Seattle's 2018 Stadium Annual Open House, featuring a woman posing with different facial expressions and gestures in front of a leafy background.

    Basic

  • Elevated

  • Bespoke

Step and repeat

  • Basic

  • Elevated

  • Bespoke

Invites

  • Basic

  • Elevated

  • Bespoke

tables

  • Basic

  • Elevated

  • Bespoke

signs

  • Basic

  • Elevated

  • Bespoke

Uniform

  • Basic

  • Elevated

  • Bespoke

menu

  • Basic

  • Elevated

  • Bespoke

Projected logo

  • Two photo booth strips from Oculus Seattle's 2018 Stadium Annual Open House, featuring a woman posing with different facial expressions and gestures in front of a leafy background.

    Basic

  • Elevated

  • Bespoke

Definitions

Printing

Printing involves applying a design or image directly onto a surface. It’s typically two-dimensional and repeatable, perfect for items like invitations, menus, programs, banners, or branded materials. Once the design is finalized, it’s simply printed onto your chosen material for a polished, consistent finish.

Fabrication

Fabrication involves creating or building something from scratch. It’s three-dimensional, structural, and often custom-made for your event. This could include things like custom-built signage, display structures, stage features, or installations that require assembly and craftsmanship. Fabrication is where your vision takes physical form; it’s the art of building something uniquely yours.

Quotes

  • A woman with red lipstick and a glamorous bead and rhinestone necklace holds a champagne glass and an ornate gold button with the words 'Press for Champagne' on it.

    Speed quote

    To receive a speed quote, fill out this questionnaire.

    A speed quote is where you give us the basic details and we send you a rough range to see if it makes sense to book a meeting to discuss. Next steps would be booking a meeting to give you a full quote

    Quote
  • People filming interview in a studio with cameras, lighting, and a whiteboard.

    Full quote

    To receive a full quote, book an exploratory call with us.

    A full quote is where we spend 30 mins with you on a call exploring the full details of your event and give you an exact quote. Next steps after approving the quote would be moving to contract stage

    Meeting

Why Shift + Alt Events?

When your event looks like an extension of your brand or reflects your personality and style, it builds trust, creates buzz, and delivers impact. We take the guesswork out of visual branding and make it easy for your team to execute consistently, beautifully, and confidently.

 FAQs

  • Event Branding focuses on creating a consistent visual identity across all event materials—from logos to signage to digital assets. Event Design, on the other hand, includes broader styling guidance like decor, moodboards, and theme direction. Many clients choose to combine both for a fully cohesive experience.

  • Absolutely. We can start from scratch or work within your existing guidelines to refresh or extend your brand. Our goal is to ensure every touchpoint feels intentional and aligned, whether we’re building a new identity or adapting a current one.

  • No problem. We offer flexible packages that can scale to your needs. Whether you want a full suite of branded assets or just a few key pieces like slide decks and signage, we’ve got you covered.

  • Yes. All final deliverables are provided in editable formats (e.g. Adobe, Canva, PowerPoint, or Google Slides, depending on your preference), along with a mini brand guide so your team can stay consistent moving forward.

  • The sooner, the better. We recommend beginning the branding process at least 6–8 weeks before your event to allow time for concept development, approvals, and production. However, we can also support tighter timelines when needed.

  • We don’t handle physical production directly, but we can prepare all files to print specs and advise on vendor coordination to make the process seamless.