1:1 coaching

Your External Event Expert Guidance Every Step of the Way

If you've been handed the responsibility of planning an event but have no one above you with the expertise to guide you, our 1:1 coaching is designed for you. Think of it as having an external boss, except instead of just overseeing your work, we’re here to actively mentor, support, and ensure your event is a success.

Who This is For

  • Employees tasked with planning an event but lacking an experienced manager for guidance

  • In-house teams who want professional oversight without hiring an external planner

  • Individuals responsible for high-stakes events who need expert input along the way

  • Woman with red lipstick and ornate jeweled dress holding a gold medal and a glass of champagne.

    Speed quote

    To receive a speed quote, fill out this questionnaire.

    A speed quote is where you give us the basic details and we send you a rough range to see if it makes sense to book a meeting to discuss. Next steps would be booking a meeting to give you a full quote

    Quote
  • A film crew is filming a scene in a studio with three people engaged in a discussion. Two are seated, and one is standing and speaking. Studio equipment, cameras, lights, a whiteboard, and a wooden wall background are visible.

    Full quote

    To receive a full quote, book an exploratory call with us.

    A full quote is where we spend 30 mins with you on a call exploring the full details of your event and give you an exact quote. Next steps after approving the quote would be moving to contract stage

    Meeting

Key Features

  • Three people attending a conference, wearing name badges, standing and talking in a dimly lit room with colorful lighting.

    What to Expect

    Ongoing Mentorship – Regular check-ins where we review your event progress together

    Hands-On Event Oversight – We go through your event management software step by step, refining timelines, tasks, and vendor coordination

    Practical Problem-Solving – If challenges come up, we help troubleshoot and find solutions

    Industry Best Practices – Learn how professional planners approach logistics, budgeting, and execution

    Confidence & Accountability – You’ll know you’re on the right track, with expert feedback guiding your decisions

  • Aerial view of San Francisco skyline with high-rise buildings, ocean in background, and clear blue sky.

    Why This Works

    Instead of struggling through event planning alone, you get the benefit of an experienced mentor who has planned countless events. We make sure you’re set up for success, working through your event as if it were one of ours, so you can deliver results with confidence.

Why Shift + Alt Events?

This isn’t just generic coaching. We work with you as if you were one of our event planners, running through your event management software, reviewing your event strategy, and guiding you through each decision, just like we do with our own team.

 FAQs

    • With our 1:1 coaching, you remain in charge of your event while gaining expert mentorship along the way. Unlike hiring a full-service planner, where tasks are executed for you, we guide you through decision-making, problem-solving, and best practices—empowering you to manage the event successfully yourself.

    • Yes! We offer checklists, budget templates, vendor negotiation guides, and other professional planning resources to streamline your event management process.

    • We support a wide range of events, from corporate conferences and product launches to nonprofit fundraisers and private celebrations. If your event has moving parts that require professional guidance, we can help you navigate the process.

    • If you’re responsible for an event and feeling overwhelmed or unsure about key decisions, this service is a great fit. Whether you’re an in-house employee, entrepreneur, or part of a nonprofit team, we provide the expert mentorship needed to ensure your event runs smoothly.